New Product Development to Support Weight Management
GLP-1 medications like Ozempic are reshaping the conversation around weight management, driving demand for food, beverage, and supplement products that support this shift. Consumers using these medications are looking for nutrient-dense, portion-controlled options that align with their changing appetites and nutritional needs.
Both food and supplement brands are responding by formulating with protein, fibre, and functional ingredients that support metabolic health. At the same time, new ingredients are being validated for their potential role in weight management—such as freeze-dried feijoa powder, which contains abscisic acid to support insulin secretion and glucose absorption.
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41% of global consumers say they would be willing to use GLP-1 drugs/injections.
FMCG Gurus, 2024