Find inspiration in Pantone's 2025 colour of the year!
The Pantone Colour of the Year 2025, Mocha Mousse, has inspired innovation across various sectors, emphasizing feelings of comfort, pleasure, and indulgence.
This soft brown hue is being used as inspiration to create products that resonate with sensory experiences through texture, flavour, and visual appeal. The trend encourages incorporating mousse-like textures, known for their light and fluffy qualities, into snacks, bakery items, and unconventional formats like fruit snacks, offering elevated indulgence.
Additionally, mocha and coffee-inspired flavours, such as caffe latte and espresso, are gaining popularity, aligning with the growing consumer interest in rich, multi-sensory experiences.
Mousse texture is becoming increasingly popular in baked goods and snacks.
Mintel GNPD, 2024